1/ ORIGINAL CONCEPT DEVELOPMENT
2/ GENERATIVE AI DIRECTION
3/ 26 YEARS IN BROADCAST DESIGN
ORIGINAL CONCEPTS.
STORIES & VISUAL WORLDS.
SOLVING WHAT OTHERS CAN'T.
OMBRETTA LAURETI
Creative Lead & Generative AI Direction
AI VISUAL ARTIST
1/ ORIGINAL CONCEPT DEVELOPMENT
2/ GENERATIVE AI DIRECTION
3/ 26 YEARS IN BROADCAST DESIGN
ORIGINAL CONCEPTS.
STORIES & VISUAL WORLDS.
SOLVING WHAT OTHERS CAN'T.
OMBRETTA LAURETI
AI CREATIVE LEAD
Creative Lead & Generative AI Direction
1/ ORIGINAL CONCEPT DEVELOPMENT
2/ GENERATIVE AI DIRECTION
3/ 26 YEARS IN BROADCAST DESIGN
ORIGINAL CONCEPTS.
STORIES & VISUAL WORLDS.
SOLVING WHAT OTHERS CAN'T.
OMBRETTA LAURETI
Creative Lead & Generative AI Direction
AI VISUAL ARTIST
SHOWREEL
SHOWREEL
ORIGINAL VISUAL WORLDS
BUILT WITH DIRECTION
ORIGINAL VISUAL WORLDS
BUILT WITH DIRECTION
ORIGINAL VISUAL WORLDS
BUILT WITH DIRECTION
AI Creative Lead
26 years of motion design for national TV
First in Italy to bring generative AI to a national TV channel identity
AI Creative Lead
26 years of motion design for national TV
First in Italy to bring generative AI to a national TV channel identity
Early identification of creative and production challenges, with Generative AI troubleshooting focused on maintaining consistency, quality and alignment with the concept across the full visual development process. Generative AI integrated into creative production through the selection and testing of different image and video models, with continuous adaptation to emerging tools and workflows. Ongoing research into queer, hybrid and unconventional aesthetics to develop distinctive, recognisable and narratively coherent visual languages.
Early identification of creative and production challenges, with Generative AI troubleshooting focused on maintaining consistency, quality and alignment with the concept across the full visual development process. Generative AI integrated into creative production through the selection and testing of different image and video models, with continuous adaptation to emerging tools and workflows. Ongoing research into queer, hybrid and unconventional aesthetics to develop distinctive, recognisable and narratively coherent visual languages.
VIDEO GALLERY
VIDEO GALLERY
SELECTED WORK
SELECTED WORK
SELECTED
CASE STUDIES
SELECTED
CASE STUDIES
MORE WORK






















